Valley View Backlit Sign

This is a collaboration between Paul Kauffman and Signs for San Diego. We were delighted to work on a Paul Kauffman design. His paintings are iconic and are found in many of the Beverly Hills La Jolla multimillion dollar homes. This sign was the 2024 New Year’s party signs for the .  15 minutes east of Escondido, it is a hotel and casino with a tremendous view of the valley below.

Paul Kaufman at Valley View Backlit 2024

How this works

x Paul Kaufman Valley View Backlit 2024 sign F

They needed a sign for 2-3 days, so durability was not an issue.  We CNC Router cut out the “2024” with the centers going into one sign and the rectangular cutouts going into this sign. We then mounted studs to set it off the backer. The mill finished Aluminum looked great, so we used this with no coating or paint. Because this Aluminum it thin, we epoxied the studs in place, where normally we would stud weld. The semi finished product was 8 rectangles.


Look Here

To see a video on this topis


May there be light

Here are the same numbers with the backs exposed. Each has an outer profile and an inner profile. We added the LEDs so light would project back onto the backer and highlight the number.  There is some careful placement to make sure every angle if lit and there are no bright or dark stops. Also the wires are routed through the stud mount holes to the back. These are ready to mount


x Paul Kaufman Valley View Backlit 2024 sign D

Putting it all together

x Paul Kaufman Valley View Backlit 2024 B

Here you can see the backer, a thin ACM panel that is covered with a special Sequent covered cloth. Each number is places on drilled holes into the backer, the electrical wiring also runs through the same holes. The centers of each number (like the circle in “O”) are also mounted the same way. The power supply is mounted on the back with a standard plug in cord. Now the signs are ready


The Final Product

The sign was mounted on a 10 foot pole, ready for delivery to Valley View. It is a part of a larger display of flowers to bring in the new year. It was a hit with the crowd and marks the first time electrical lighting was used in this way. This collaboration with a famous artist (Paul Kaufmann) and  Valley View Casino was exiting for us. It is a form of lobby sign



x Paul Kaufman Valley View Backlit 2024 sign A
author avatar
Developer & Designer
I, Frank Murch was born in Honolulu. Dad was an Army Captain. After his separation he drove my 2-year-old self and Mom to Colorado. After starting Kindergarten and terrorizing my parents, brother and sister for 20 years, I graduated both Kindergarten and the University of Colorado. I worked at Coors Porcelain for a time and then a series of high-tech companies in California, Pennsylvania, New York, and Tokyo. Along the way I gathered letters to drag behind my name MSEng, MBA.  30 years later I started Signs for San Diego. Signs for San Diego is a manufacturing company. Much more about building signs than other Sign Companies; it comes from my background. Technical Capability is a focus. We are a wholesale source for the industry. We want to make the best sign possible. It is in my DNA. Applying 30 years of manufacturing experience and 10 years of entrepreneurial experience make us the best sign company around. I also am of the HP management culture, Inclusion, respect and treating people as adults makes Signs for San Diego a happy place to work. We are looking for customers that match our culture, happy, better quality, and better than what is generally available