What is a Font? A font is a graphical depiction of a set of characters. It is the style, shape and pattern for a set of characters. The image shows examples of different fonts.

What’s the best font to use on a sign? There are a number of reasons to pick or not pick a certain font.

Understand how to pick the right Font for your business

Understand how to pick the right Font for your business

Any font can be printed on vinyl. If your sign is a print, you are free to use any font, but….pick a font that is easy to read. Signs are used to communicate simple messages fast. Fonts with a lot of detail, like a cursive or complex serifs are not the best choice.

Router cut signs in Flat Cut Letters are dependent on the cutting tool that shapes the letter. These vary, but sharp edges, sudden turns and tight clearances are hard. Pick a font that is basic, easy to read and not overly complex.

Channel letters are dependent of bending metal. Metal can form sharp edges, but complexity and multiple bends are harder. A font requiring these complex bends makes if difficult to form and difficult to read.

The objective is to make a sign that is easy to read. This is very different from other marketing communications. It means using a standard Font helps convey that message faster. Over the last hundred years a series of Fonts have become standards for this purpose. There are used over and over, becoming second nature to the reader. Helvetica Trajan Garamond Futura Gill Sans Franklin Gothic Rockwell

Need a sign and help with picking the right font?  Give us a call!