Getting attention and keeping it is not easy. Something there is an opportunity to create a sign with a hidden meaning. When this happens it can lead to people looking and talking about your sign – That is a great thing.

  1. Starbucks – The logo started out a little “Naughty” The original Starbucks logo has a resemblance to a much older crowned mermaid with a double fishtail. The bare-chested mermaid appears provocative. Over the years the details have been obscured. The Starbucks logo was “R-Rated”
Pushthrough - starbucks

Pushthrough – starbucks

2.  Fed Ex. The FedEx logo have an arrow in it. It is an optical illusion. Look between letters E and X to see it.

Lobby Sign for Fed Ex

Lobby Sign for Fed Ex

  1. Jack in the Box – the Jesus fish? The “OX” in “BOX” is a fish!
Monument sign for Jack with a fish

Monument sign for Jack with a fish

Have an idea? Signs for San Diego can help.